The 2026 American Film Market will invite AMC A-List and B-List members to attend private film screenings.
The 2026 American Film Market (AFM) will enhance accessibility by inviting select AMC A-List and B-List Movie Club members to participate in private market screenings. This announcement was made on September 21, 2026, and reported by The Hollywood Reporter.
The initiative aims to create a unique opportunity for film enthusiasts to engage with upcoming indie films alongside industry buyers. The screenings will take place at the AMC Century City 15 multiplex, located across from the AFM headquarters at the Fairmont Century Plaza in Los Angeles.
The collaboration between AFM and AMC Theatres, including the Los Angeles-based B-List Movie Club, indicates a shift in the operations of film markets. Jackie Brenneman, president and CEO of the Independent Film & Television Alliance, stated that the AMC A-List model has demonstrated significant potential for audience engagement, making this partnership a valuable platform for filmmakers.
Brenneman emphasized that the initiative is designed to assist participating films in connecting with frequent moviegoers, allowing for immediate audience feedback as these films enter the global marketplace.
The AFM will take place from November 10 to 13, featuring an expanded program that includes world and market premieres, slate showcases, and special screenings with hospitality and red-carpet entrances by film talent. Alongside the inclusion of AMC members, the event expects to see participation from 215 exhibiting companies showcasing their projects, thus enabling business dealings around pre-sales. Notable companies involved include Gaumont, AGC Studios, Voltage Pictures, and Lionsgate.
The inclusion of AMC members in AFM’s screening events also highlights a broader trend within the indie film sector. Many independent studios are adapting to attract a more diverse audience, moving beyond traditional big-budget films to include high-concept projects and unique genre films, reflecting the evolving demands of moviegoers.
AMC's A-List and B-List members, known for their passion for cinema, now have an exciting platform to witness emerging indie films before they reach wider audiences. Carrie Trotter, senior vice president of marketing at AMC Theatres, commented that this collaboration seeks to provide unique viewing opportunities for these movie fans, enhancing their connection with cinema through special screenings and niche content. This initiative is expected to foster greater appreciation for independent films within the AMC community.
By facilitating access to private screenings, AFM not only addresses the industry's growing need for innovative ways to engage audiences but also offers filmgoers an exclusive glimpse into the filmmaking process and upcoming titles without the limitations typically faced by general audiences.
The decision to include AMC A-List and B-List Movie Club members in AFM 2026 screenings could reshape how independent films are marketed and perceived. This initiative strengthens connections between the moviegoing public and the film industry, allowing indie films to gain direct exposure and potentially enhance audience interest before the typical release cycle begins.
For more on audience engagement in film festivals, check out our pieces on notable indie films in recent festivals, such as Barbara Kopple’s ‘Union Town’ Documentary Premieres at Camden International Film Festival and TIFF Midnight Madness Highlights the Next Box Office Contender.
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