Brad Pitt engages with 16 dogs in a new ad for De'Longhi's Magnifica Duo espresso maker, directed by Spike Jonze. The campaign debuts globally on Sept. 9.
Oscar-winning actor Brad Pitt is set to star in a quirky new advertisement for the De’Longhi Magnifica Duo espresso maker. Confirmed by Variety, this ad features Pitt as he interacts with a pack of 16 dogs in a humorous setting where dog dialogues are subtitled for viewers. The creative vision behind this campaign comes from acclaimed director Spike Jonze, known for his innovative and offbeat storytelling.
In the commercial, Pitt takes on the role of a roommate to the dogs, showcasing a light-hearted interaction where he converses with them as he wakes up. The ad aims to promote the concept of preparing coffee, with some dogs playfully critiquing his coffee-making skills. For instance, one dog asks him, “Slept in, huh?” while another insists, “No coffee for you until you improve your attitude.” The playful banter highlights the campaign’s theme that emphasizes the various ways to enjoy espresso, a nod to the product’s versatility.
The overarching title of the campaign, “Hot or Cold, Always Perfetto,” encapsulates the idea that there is no singular way to enjoy an espresso. According to Aparna Sundaresh, global chief marketing officer at De’Longhi, the campaign is designed to reflect individuality and personal taste in the coffee experience. “At De’Longhi, we believe that Perfetto is the spirit of immersing yourself in your coffee moment, Italian style,” Sundaresh stated, illustrating the brand’s commitment to enhancing coffee moments tailored to consumer preferences.
The De’Longhi campaign is set to launch globally on September 9 and will be available across various digital and social media platforms. The initiative will also be supported by a Perfetto Barista influencer campaign, targeting coffee enthusiasts and highlighting the machine’s capabilities. Interested consumers can purchase the De’Longhi Magnifica Duo for $999.95 at De’Longhi’s official website and select retailers nationwide.
By utilizing a star as prominent as Brad Pitt and an acclaimed director like Spike Jonze, De’Longhi aims to capture a broader audience through engaging storytelling and humor. The unique concept of involving dogs as characters is likely to attract pet owners and casual consumers alike, making coffee preparation relatable and entertaining. The ad not only promotes the machine but also reflects contemporary consumer trends where relatability and humor are pivotal in marketing strategies.
The collaboration between Pitt and De’Longhi could signify a shift in how brands approach advertising in the competitive coffee-making market. By intertwining humor with relatable scenarios, the campaign may influence how consumers perceive and engage with the product. It remains to be seen how effective this campaign will be in driving sales, but with the star power and creative direction behind it, De’Longhi looks poised for a successful launch.
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