Carter Gregory, a rising digital content creator and former Capitol Records A&R executive, has signed with CAA.
Carter Gregory, a prominent digital content creator and former Vice President of A&R at Capitol Music Group, has officially signed with Creative Artists Agency (CAA) for representation, as reported by The Hollywood Reporter on September 9, 2026. This partnership is significant, as it not only marks a career shift for Gregory but also highlights the evolving role of digital creators within the traditional entertainment landscape.
Before joining CAA, Gregory achieved notable success in the music industry as an A&R executive. During his tenure at Capitol Music Group, he was instrumental in signing artists such as FLETCHER, Doechii, Natalie Jane, Amelia Moore, and Duncan Laurence. He also played a pivotal role in promoting Latin music as it gained traction on a global scale. Beyond his executive roles, Gregory has built a substantial following as a digital influencer, leveraging platforms like TikTok, where he boasts over 730,000 followers, and Instagram, with 650,000 followers, to showcase rising talent in the music industry and beyond.
Gregory's partnership with CAA comes at a crucial time, as the agency is focusing on expanding its creators division to encompass more digital video and audio influencers. By aligning with CAA, Gregory may benefit from enhanced resources and opportunities to reach wider audiences, which is vital in the evolving landscape of entertainment where digital content plays an increasingly crucial role. This collaboration not only enhances Gregory's capabilities but also signifies CAA's commitment to diversifying its roster with creators who can navigate the intersection of music, culture, and digital media.
As his podcast, The Set List, continues to grow, featuring discussions with musicians, actors, and producers, the collaboration with CAA could amplify his reach and influence in the industry. It positions Gregory not just as a music executive but as a multifaceted creator at the intersection of popular culture, music, and fashion.
While specific plans related to avenues Gregory will explore through CAA have not been publicly detailed, his existing presence on social media suggests a built-in audience eager for content that bridges music and popular culture. His focus on highlighting the next generation of artists, particularly in the Latin music scene, indicates he will continue to advocate for underrepresented talents, creating opportunities that resonate with fans and the industry alike.
As Carter Gregory embarks on this new chapter with CAA, observers will be keen to see how this partnership shapes his future projects and overall impact on the entertainment industry. With access to CAA's resources, Gregory is poised to explore new creative ventures that may further expand his digital footprint. This collaboration not only represents a personal career milestone for Gregory but also exemplifies the increasing relevance of digital creators in traditional entertainment agencies.
For more details on developments in the entertainment industry, visit The Hollywood Reporter.
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