Daniel Kwan and Joseph Gordon-Levitt’s CCAI have launched a new website to assess AI's effects on the Hollywood industry.
Daniel Kwan and Joseph Gordon-Levitt's Creators Coalition on AI (CCAI) has officially launched a dynamic website aimed at evaluating the influence of artificial intelligence on the Hollywood industry. This announcement was made on September 9, 2026, and reported by The Hollywood Reporter. The new website is part of CCAI’s ambitious Standards & Definitions Project, which seeks to provide clarity on AI's role within various creative professions.
The Standards & Definitions Project is designed to offer creators in Hollywood a resource to navigate the increasingly complex landscape created by AI. Among its features is a glossary of approximately 180 terms related to artificial intelligence, intended to standardize the conversation surrounding the technology's influence on creative roles. The site will also include an “AI Impact Visualizer” that quantifies AI's potential role in various professions on a scale from 0 to 5. This tool will assess a range of jobs—including roles in directing, sound, animation, writing, and acting—by categorizing them based on the likelihood of AI replacing these positions.
With over 250 individuals already polled, CCAI aims to gather thousands of responses to deepen the understanding of AI's impact on creative jobs. Ted Tremper, a co-founder of CCAI, explained that the purpose of these resources is to move beyond the fears and uncertainties surrounding AI, allowing for informed discussions among creators. The initiative aims to provide an ongoing process for input and refinement based on community feedback.
The creation of this resource follows CCAI’s earlier efforts, launched in December 2025, to unite human-centric creators against the rapid encroachment of AI in creative spaces. By collaborating with various guilds while maintaining an independent stance, CCAI aims to address concerns that are sometimes overlooked in traditional union discussions. Key figures within the organization, including Kwan and Gordon-Levitt, emphasize the broader implications of these discussions. They believe that opportunities exist for the creative community to define the parameters of AI usage before it further permeates the industry.
In the words of Tremper, the evolving resources can help articulate these concerns with greater clarity: “We hope people have the tools to talk with greater clarity as opposed to nebulous fear.”
The launch of the CCAI's new website marks a pivotal moment for Hollywood's creative sectors as they confront the implications of AI technology. By establishing a common language and fostering ongoing dialogue, the project seeks to empower creators to advocate for their interests in an evolving landscape. While the long-term impacts of AI remain to be fully understood, initiatives like this may offer a foundation for more nuanced and informed discussions moving forward.
For more developments on AI's impact in creative spaces, you can also check our coverage on AI challenges and latest industry transformation efforts.
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