Disney has entered a significant agreement with kids' brand ‘Like Nastya’ for animated series and original programming.
Disney has officially announced a major content and development deal with the popular kids' creator brand ‘Like Nastya.’ This landmark partnership, revealed on September 17, 2026, will see the production of new animated series and live-action content tailored for younger audiences on Disney Jr. and Disney+.
This deal marks a significant shift in Disney's strategy as it embraces creators from digital platforms, representing its commitment to innovate and engage with younger viewers. The collaboration will introduce a new animated preschool series and original live-action content designed for children, tweens, teens, and families.
According to The Hollywood Reporter, the agreement will introduce a new animated preschool series specifically for Disney Jr. and Disney+. Alongside this, the deal includes the production of original live-action content aimed to entertain and educate children while fostering creativity and imagination. Furthermore, Disney+ will curate and integrate a selection of existing content from the ‘Like Nastya’ library, expanding its offerings for young viewers. This ensures families have access to quality content that resonates with both children and parents.
Founded by Anna Radzinskaia, who is Nastya's mother, ‘Like Nastya’ has become one of the leading brands in children's entertainment, particularly on platforms like YouTube. The brand resonates with millions of families around the world, known for its engaging and educational content. Radzinskaia expressed her pride in how ‘Like Nastya’ has evolved into a beloved brand and emphasized her excitement about collaborating with Disney to create unique content for a new generation. “Bringing together the worlds of ‘Like Nastya’ and Disney is an exciting opportunity to create something truly special for a new generation,” she stated.
This partnership is crucial in today’s changing landscape of children's television, where traditional media outlets are vying for viewer attention against influential content creators on digital platforms. Disney has been actively pursuing collaborations with prominent creators from the digital space, following recent agreements with personalities like Dhar Mann and channels such as ‘Gracie’s Corner’ and ‘Toddler Raves.’ These strategic partnerships underscore Disney's determination to maintain its relevance amid shifting viewing habits among younger demographics, especially as streaming platforms seek to attract the family audience.
The deal with ‘Like Nastya’ represents Disney's commitment to adapting its content strategy for effective engagement with younger audiences. As noted in industry analyses, established entertainment companies must innovate to capture the attention of younger viewers who are increasingly drawn to independent creators. With the introduction of new animated series and live-action programming alongside curated library content, Disney is positioning itself to better compete against the growing number of independent children's content creators. As this competition continues to evolve, it will be essential for companies like Disney to keep innovating.
For further insights into Disney's content strategies, check out our articles on Lewis Hamilton’s Dawn Apollo Studios' new deal with Skydance Sports and THR's return to TIFF 2026 with a content studio and live podcast featuring Penélope Cruz.
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