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The 2026 Busan Asian Contents & Film Market will feature generative AI and microdramas, showcasing emerging cinematic possibilities.

The Asian Contents & Film Market (ACFM), part of the Busan International Film Festival (BIFF), has unveiled its 2026 program, focusing on generative AI and microdramas. This announcement was made public on September 22, 2026, by Variety.
The market will spotlight InnoAsia, which will accommodate 44 organizations and companies across 11 programs. This initiative marks a significant commitment to generative AI and new media formats, indicating a potentially transformative shift in film creation and distribution.
To further explore these innovations, ACFM has partnered with Kling AI for a segment titled "New Cinematic Possibilities: Reimagining Filmmaking with Kling AI." This partnership includes a reception aimed at facilitating connections between filmmakers and AI experts, fostering a collaborative environment.
Additionally, the market will feature sessions dedicated to the rising trend of microdrama. Two discussions, "InnoAsia: The Evolution of Microdrama: China & Beyond" and "Rags 2 Richmond: From Viral Microdrama to Feature Film, and the Future of Trans-Media IP," will delve into the growth of this format and its implications for the industry.
These programs reflect an increasing interest in short-form narratives, catering to changing viewing habits and the demand for concise storytelling, especially among digital-first audiences.
ACFM's 2026 lineup consists of seven sections, including the Asian Project Market and Busan Story Market, spread across eight venues over four days. This diverse programming aims to address various aspects of the film industry, from production to distribution.
In a notable development, Thailand has been named the Country of Honor for the event, featuring five genre films and initiatives to connect local talent with international investors. Meanwhile, Japan will take the role of Focus Country, showcasing the work of ten selected producers through a dedicated pitch showcase.
ACFM's previous edition was its largest yet, attracting 1,222 companies and over 3,000 professionals from 55 countries, with significant business activity resulting in an estimated $71.1 million in transactions. Given this backdrop, the 2026 market is poised to build on that momentum, particularly as it integrates trends like generative AI and microdramas.
The emphasis on generative AI and microdramas at Busan's 2026 ACFM underscores the festival's commitment to technological advancements and evolving storytelling formats. This initiative could attract a variety of creators interested in projects that hybridize technology and narrative.
As filmmakers and industry professionals gather in Busan from October 10-13, 2026, the outcomes of these discussions may shape the future landscape of Asian cinema and its global outreach.
For more insights on the evolving film market, check out our articles on Tom Cruise Discusses AI’s Impact on Cinema and Filmmakers Discuss Making of 'The Love Hypothesis'.
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