Gersh has officially signed Jaclyn Johnson, the founder of Create & Cultivate, expanding its roster of influential creators.
Gersh has officially signed Jaclyn Johnson, a prominent figure in business, investment, and cultural content creation. This announcement was made by Deadline on September 18, 2026.
Jaclyn Johnson is best known as the founder of Create & Cultivate, a global media and events platform dedicated to empowering women. Launched in 2011, Create & Cultivate began as a retreat for 25 female founders in Palm Springs, California, and has since grown to a broader audience, providing women with tools and resources to advance in their careers.
After a successful trajectory, Johnson sold the platform for $22 million to a private equity firm. However, she later partnered with the company's new CEO, Marina Middleton, to repurchase Create & Cultivate for a six-figure sum just 18 months later. Under her leadership as Chief Creative Officer, the company has raised $2.6 million in venture capital and shifted its focus toward events that offer access to industry experts and technology-driven programming.
Johnson's influence extends beyond events; she hosts the WorkParty podcast with Middleton, featuring notable guests like Sara Blakely and Tyra Banks. Their combined online presence includes approximately 135,000 followers on Johnson’s social media accounts and an additional 720,000 followers for Create & Cultivate, showcasing significant audience engagement.
In addition to her work at Create & Cultivate, Johnson is also active as an angel investor focusing on early-stage, female-led companies. Her participation in the creator economy and business sectors makes her a valuable asset to Gersh, expanding the agency's representation of leading content creators.
The signing of Jaclyn Johnson by Gersh highlights a growing trend in the representation of multifaceted creators who blend entrepreneurial spirit with cultural insight. As the demand for diverse voices in the business ecosystem increases, Johnson's expertise in creating platforms that uplift women could further shape industry conversations.
By aligning with Gersh, Johnson may also receive greater opportunities for collaboration within the entertainment sector, as Gersh is known for its robust roster that includes a wide array of talent from various backgrounds.
While specific future projects for Johnson under Gersh have not been announced, her signing is already being seen as a significant step in her career. Given her experience and the strategic growth of Create & Cultivate, it is likely that Johnson will continue to influence and enhance the landscape of female entrepreneurship and content creation.
For those interested in the intersection of business, culture, and entertainment, this signing is an important development to watch, as it underscores the continuing evolution of female representation in these fields.
For further reading on industry developments, consider checking out our articles on Gavin Newsom's Executive Order for AI Oversight and Wil Traval's new role on 'General Hospital'.
This strategic move by Gersh not only strengthens its talent lineup but also reaffirms Johnson's position as a leader in the creator economy.
Entertainment news
EpisodeBreakdown may use automated tools to assist research, drafting, and formatting. Published pages are governed by our editorial and corrections policies, and source links are shown when they are available in the article record.
Discovery source: Deadline. The source identifies where the topic was discovered; EpisodeBreakdown is responsible for the commentary published on this page.
Reader response
Reactions and poll results are based on real reader responses. No account is required.
