Creators Rose Gilroy and Ilene Chaiken announce development of dark comedy ‘Subs’ set in the OnlyFans universe, featuring influencers Ari Kytsya and Sophie Mudd.
Screenwriter Rose Gilroy, known for her work on Fly Me to the Moon, and Ilene Chaiken, co-creator of The L Word, are developing a dark comedy titled Subs. This series explores the vibrant and complex world of OnlyFans. The announcement was made through Deadline on September 8, 2026.
The series, Subs, will star influencers Ari Kytsya and Sophie Mudd and is being developed under Run-A-Muck, a company co-founded by Chaiken. The storyline follows two best friends who, after being blacklisted in Hollywood due to a public scandal, begin building an OnlyFans empire. As they grow their business, they are confronted with threats from the manosphere, AI rivals, and parasocial stalkers, forcing them to choose between their friendship and the lucrative enterprise they’ve created.
Gilroy will take on the dual role of creator and writer, while Chaiken will serve as showrunner and executive producer. Kytsya is also credited as an executive producer on the project. This collaboration draws from the real lives of the influencers involved, with Kytsya boasting nearly ten million social media followers and Mudd having appeared in HBO’s The Idol.
Run-A-Muck is currently involved in multiple projects, including adaptations such as Stag Dance, a film based on a novella by Pulitzer Prize finalist Torrey Peters, and a romantic comedy featuring WNBA players. The debut of Subs aligns with Run-A-Muck's vision to create modern narratives that resonate with diverse audiences.
As part of the larger universe for Subs, a short story titled Backstage Bella will be featured on Run-A-Muck's editorial platform, Drafting, further expanding the narrative surrounding the central themes of the series.
The development of Subs signals a noteworthy trend in storytelling that aims to bridge contemporary cultural issues with humor and intrigue. As the series tackles themes relevant to today's digital landscape—like fame, friendship, and the challenges of social media—it is likely to attract a diverse audience drawn to both the comedy genre and the realities of the influencer economy. The blend of creators with substantial social media influence promises to bring authenticity to the narrative, setting the stage for a meaningful viewing experience.
The project has not announced specific release details, such as premiere dates or distribution platforms, leaving fans and industry watchers eager for further updates.
As Subs moves through the development phase, audiences will be attuned to further announcements regarding casting, production timelines, and any additional story elements that may emerge. The blend of humor and serious themes in a digital age context presents a unique opportunity for both creators and viewers to engage with pressing societal conversations in a comedic format. Stay tuned for more as this innovative series unfolds.
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