Hannah Berner and Paige DeSorbo's 'Giggly Squad' podcast has signed a multiyear deal with SiriusXM, securing exclusive global sales rights and new programming.
Hannah Berner and Paige DeSorbo, creators of the popular podcast 'Giggly Squad,' have secured a significant multiyear deal with SiriusXM, effective September 16, 2026. This agreement grants SiriusXM exclusive global sales rights for both audio and video episodes of the podcast. Valued at approximately $160 million, this partnership positions 'Giggly Squad' among the ranks of leading podcasts such as Alex Cooper's 'Call Her Daddy' and 'SmartLess.' The substantial deal signifies SiriusXM's confidence in Berner and DeSorbo's ability to engage listeners and grow their audience further.
Under the four-year agreement, SiriusXM will also introduce a slate of new exclusive programming from 'Giggly Squad,' anticipated to launch in 2027. Although specific details about this upcoming content remain undisclosed, there is considerable excitement, as fans expect innovative offerings that will further enrich the podcast's already vibrant community. This move highlights the podcast's continued evolution and expands its brand beyond its current format.
Previously hosted on Acast, 'Giggly Squad' will now be distributed through the SiriusXM Podcast Network, YouTube, and other prominent podcast platforms. This transition marks a crucial change in the podcast's distribution strategy, aiming to reach a broader audience. Since its launch in 2020, the podcast has seen immense popularity, earning accolades such as Podcast of the Year at the 2026 iHeartPodcast Awards and inspiring a New York Times bestselling book titled How to Giggle. The show has also successfully conducted live tours in 70 cities, including sold-out performances at Radio City Music Hall.
Emerging from their success on Bravo's reality show 'Summer House,' Berner and DeSorbo have established 'Giggly Squad' as a comedy staple, frequently ranking in the top 10 comedy podcasts. Their candid discussions about personal experiences, pop culture, fashion, and other relatable topics have resonated deeply with a dedicated audience known as "Gigglers." The podcast encourages open dialogue, fostering a robust sense of community among its listeners. Berner and DeSorbo expressed their excitement, stating, "Giggly Squad has grown beyond anything we could have imagined, and getting to experience that growth with the Gigglers has made it even more special."
Scott Greenstein, President and Chief Content Officer at SiriusXM, praised the podcast's trajectory: "Giggly Squad has already become a real force in podcasting, driven by Hannah and Paige's undeniable chemistry, humor, and the incredible community they've cultivated around the show. We're thrilled to welcome them to SiriusXM and leverage our resources to help them take it even further."
The transition to SiriusXM represents a milestone for 'Giggly Squad,' providing it with the opportunity to harness SiriusXM's extensive resources to amplify its impact and audience engagement in the podcasting world. This strategic move underscores the ever-increasing value of quality podcast content, highlighting how platforms are beginning to recognize and invest in independent creators who resonate with their audiences. As 'Giggly Squad' embarks on this new chapter, both fans and industry observers will be keenly interested to see what innovative directions the podcast will take.
Entertainment news
EpisodeBreakdown may use automated tools to assist research, drafting, and formatting. Published pages are governed by our editorial and corrections policies, and source links are shown when they are available in the article record.
Discovery source: The Hollywood Reporter. The source identifies where the topic was discovered; EpisodeBreakdown is responsible for the commentary published on this page.
Reader response
Reactions and poll results are based on real reader responses. No account is required.
