Jalen Brunson has officially announced the launch of Thirty Third Management, a brand management firm focused on supporting various clients, including athletes and entrepreneurs.
Jalen Brunson, star point guard for the New York Knicks, has officially announced the launch of his new brand management firm, Thirty Third Management. This firm will not only handle Brunson's off-court business but also represent other athletes, entrepreneurs, and corporate executives. The announcement was made public by The Hollywood Reporter on September 16, 2026.
Thirty Third Management aims to partner with clients across various sectors, including professional and amateur sports. This comes in response to recent changes in Name, Image, Likeness (NIL) rules, allowing athletes to monetize their personal brands. Brunson's initiative is particularly focused on empowering women's professional sports, with his sister, Erica Brunson, leading that initiative. Brunson's mother, Sandra Brunson, will serve as the president of the firm, while his friend and former high school teammate, Connor Cashaw, will take on the role of director of business development.
Named after Brunson's draft pick number, Thirty Third Management embodies a family commitment to trust and collaboration. The firm aims to help clients establish brand partnerships and development, philanthropy, and various other business ventures. Jalen expressed that this venture provides his family the opportunity to manage his off-court business while also empowering others in the athletic and entrepreneurial space. “My family has been with me every step of the way, and everything we do is rooted in trust,” he stated.
Erica Brunson highlighted the core belief of the firm: that the most significant brands are built on trust and genuine connections. This philosophy informs their strategy in turning personal success into platforms that benefit others across sports, business, and charitable efforts.
The establishment of Thirty Third Management aligns with a growing trend where athletes seek opportunities beyond the confines of their respective sports. Many are launching various business ventures, leveraging their public personas for new opportunities. Brunson's initiative not only emphasizes his brand but also aims to foster the growth of others in the industry, potentially reshaping the future of athlete representation and brand management.
As reported by The Hollywood Reporter, legal counsel for Thirty Third Management will be provided by Meister Seelig & Schuster PLLC, with Mitch Schuster and Jed Ferdinand leading the legal team.
The launch of Thirty Third Management signifies Jalen Brunson's commitment to expanding his influence beyond the basketball court while advocating for other athletes and new entrepreneurs. By prioritizing women’s sports and offering tailored services, the firm is well-positioned to contribute to the evolving landscape of athlete representation and brand management. This development is likely to attract interest from both emerging talent and established professionals, potentially reshaping the dynamics of sports and business branding in the years to come.
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