JustWatch announces the launch of its streaming service, JustWatch TV, designed for easy content discovery and access.
JustWatch, the popular streaming guide, has officially confirmed the launch of its own streaming service named JustWatch TV. This significant announcement was made at the Toronto International Film Festival’s content marketplace, TIFF: The Market, on September 15, 2026. JustWatch TV will be seamlessly integrated within the existing JustWatch app and website, representing a major expansion of the company’s offerings and ambition to elevate content discovery for users.
As reported by The Hollywood Reporter, JustWatch TV aims to deliver a combination of free ad-supported and paid ad-free viewing options, alongside rental services. The streaming platform is set to be accessible in various regions, such as the U.S., Canada, the U.K., Ireland, Germany, Austria, Switzerland, France, Italy, Spain, Australia, and New Zealand. This broad availability emphasizes JustWatch's ambition to enhance the way users discover and access content in an increasingly fragmented streaming landscape.
David Croyé, the founder and CEO of JustWatch Group, strongly emphasized the service's purpose to simplify the movie and TV show discovery experience for users. Croyé stated, "Every day, millions of people come to JustWatch searching for simpler ways to watch and discover hundreds of thousands of movies and TV shows. With JustWatch TV, we aim to streamline that process further."
JustWatch TV is launching with an array of diverse content partnerships involving renowned companies such as Paramount, New Regency, Fremantle, Bleecker Street, and Vortex Media. This approach not only focuses on curating popular hits but also on showcasing rare and hard-to-find titles, thereby providing users with a unique and enriching viewing experience. The service is designed to attract a wide audience and support filmmakers and content platforms amid a fragmented market. Quentin Carbonell, JustWatch’s senior vice president of global content acquisitions and strategy, articulated that JustWatch TV is positioned to address the growing demand for straightforward viewing options. He noted, "At a time when fragmentation is prevalent, JustWatch TV offers a simple solution for viewers, curating both classic hits and hidden gems to watch for free or rent."
With over 50 million monthly users leveraging its platform to locate content across more than 1,500 streaming services globally, JustWatch has cemented its status as a key player in the streaming industry. The launch of JustWatch TV represents a strategic move aimed not only at deepening user engagement but also at expanding its footprint in the market. As a service currently pointing viewers to over 500,000 movies and TV shows across multiple platforms, this transition into streaming has the potential to redefine JustWatch's relationship with its extensive user base and the industry as a whole.
The introduction of JustWatch TV marks a pivotal development for JustWatch as it endeavors to empower viewers with direct access to cinematic content while fortifying its position within the competitive streaming market. Initial reactions from audiences and industry insiders will likely play a crucial role in shaping the future of this new platform. However, the promising partnerships and diverse initial offerings herald a bright future for JustWatch and its subscribers.
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