YouTube star Like Nastya has officially partnered with Disney to create new content aimed at preschoolers and families. Here’s what we know about the deal.
YouTube sensation Like Nastya has secured a content development deal with Disney, confirmed by Variety on September 17, 2026. This partnership will see the development of an original animated preschool series tailored for Disney Jr. and Disney+, as well as live-action content aimed at kids, tweens, teens, and families. The deal is expected to significantly enhance Disney's offerings in the children's entertainment sector, especially given Like Nastya's established popularity.
The specifics of the deal reveal plans for Disney not only to introduce new content but also to feature a curated collection from the existing Like Nastya library. Like Nastya, also known as Anastasiia Radzinskaya, has over 100 million subscribers on YouTube, making her one of the most beloved figures among young audiences. This strategy aligns with Disney's ongoing efforts to diversify its content offerings and appeal to a younger demographic, ensuring relevance in a rapidly evolving media landscape.
Anna Radzinskaia, Nastya’s mother and the founder of the Like Nastya brand, acknowledged the growth of the franchise, stating, "I'm incredibly proud of Anastasiia and how 'Like Nastya' has grown into a global brand loved by millions of families worldwide. Bringing together the worlds of 'Like Nastya' and Disney is an exciting opportunity to create something truly special for a new generation."
This agreement with Like Nastya is part of Disney's broader strategy to collaborate with popular content creators, following similar deals with entities like Dhar Mann Studios and Gracie's Corner. In addition, Disney has been active in establishing a content-sharing deal with TikTok, designed to enhance fan engagement. Disney’s strategy to forge such relationships reflects a proactive approach to integrate diverse media into their traditional frameworks, highlighting the importance of social media influencers in engaging younger audiences.
Prior partnerships have demonstrated that content derived from social media stars can resonate well with younger audiences, who are increasingly consuming content across platforms. As a result, this deal is anticipated to further cement Disney's footprint in the preschool and family entertainment sectors, which are key demographics for the company looking to thrive in the competitive entertainment landscape.
By bringing Like Nastya’s brand into the Disney fold, audiences can expect high-quality, engaging content that reflects modern children’s interests. The commitment to developing both animated and live-action formats provides a versatile approach to storytelling that could potentially attract existing fans of Like Nastya and new viewers discovering her work through Disney platforms. The emphasis on animated preschool programming is particularly timely, as the demand for educational and entertaining content for young children continues to rise. As a well-recognized figure among this demographic, Like Nastya's inclusion signals Disney's strategic direction toward nurturing this viewership.
The collaboration with Like Nastya marks a significant development in Disney’s ongoing efforts to adapt to the changing viewing habits and preferences of young audiences. By aligning with a popular YouTube personality, Disney is poised to deliver content that connects with today’s families and maintains its relevance in a competitive entertainment landscape. This strategic partnership may redefine young children’s content consumption and set new standards for quality in family programming.
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