CBS announces the upcoming addition of ‘Lucky Dog: Paws with Purpose’ to its Saturday lineup, premiering on October 3.
CBS has confirmed the launch of a new series titled ‘Lucky Dog: Paws with Purpose’, which will debut on October 3, 2026. This latest addition to the Lucky Dog franchise will air as part of CBS's “CBS WKND” educational and informational programming block on Saturday mornings. The announcement was reported by Variety on September 22, 2026.
Emmy-winning animal trainer Brandon McMillan will host this new series, focusing on pairing dogs with military veterans and families. The show aims to highlight the bonds formed between these dogs and their human companions, portraying a sense of purpose and healing. This development continues the legacy of the Lucky Dog franchise, which has successfully rescued, rehabilitated, and re-homed over 200 dogs since its inception in 2013.
‘Lucky Dog: Paws with Purpose’ will follow a full hour of Lucky Dog programming on CBS, which includes ‘Lucky Dog: Down Under’, the second season of which will also premiere this season. The weekend programming slate aims to provide wholesome content that not only entertains but also educates families about animal welfare.
Chris Curtain, the Chief Marketing Officer of USAA, a production partner on the series, expressed pride in participating in a project that celebrates the resilience and strength integral to military lives. This partnership underscores the show's commitment to social causes, aligning with CBS's broader educational mission.
In the inaugural season, ‘Lucky Dog: Paws with Purpose’ will feature various dogs, including Peaches, a mixed-breed, Steeve, a poodle, and Smoky, a certified therapy dog and USAA’s new K9 ambassador. Each episode is expected to showcase heartwarming success stories, resonating with audiences who appreciate uplifting and inspirational content.
The Lucky Dog franchise has received significant recognition, earning three Daytime Emmy Awards and numerous other accolades, including 63 Telly Awards and seven Parents’ Choice Awards. The franchise's focus on rescue and rehabilitation has impacted countless lives, making its expansion into ‘Lucky Dog: Paws with Purpose’ a natural evolution of its mission.
As CBS continues to enhance its weekend lineup, ‘Lucky Dog: Paws with Purpose’ seems well-poised to attract viewers who are not only dog lovers but also those who appreciate meaningful storytelling that revolves around community and support.
The addition of Lucky Dog: Paws with Purpose reinforces CBS's commitment to providing educational and family-friendly content, tapping into the existing goodwill of the Lucky Dog brand. As this new series joins the established lineup, it may not only attract loyal viewers of the franchise but also bring in new audiences who value stories about connection and healing.
For more information on CBS's weekend programming, readers can check NBCUniversal Television for leadership updates and potential future projects.
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