Netflix has announced an immersive experience based on its animated film ‘Kpop Demon Hunters’, set to open in Dallas and Philadelphia this November.
Netflix has confirmed the launch of a new interactive attraction, ‘Kpop Demon Hunters: The Immersive Experience,’ set to debut on November 12 at Netflix House in Dallas and on November 20 in Philadelphia. This announcement was made on September 22, 2026, as reported by Variety.
The attraction invites fans into the universe of Netflix's popular animated film, ‘Kpop Demon Hunters,’ which has garnered significant attention since its release. The immersive experience will create an environment where guests can engage with the storylines and characters of the film, beginning backstage with the fictional K-pop group Huntr/x before they embark on a mission to restore the Honmoon and hunt demons amidst a vibrant, neon-lit version of Seoul.
Key highlights include interactive sets and screens, live actors, and advanced 3D technology designed to immerse fans in an engaging narrative. The experience will also feature songs from the film's acclaimed soundtrack, including popular tracks such as “How It’s Done,” “Soda Pop,” and “Golden.” Additionally, fans will have their first chance to meet real-life versions of popular characters Derpy Tiger and Sussie Bird, created in collaboration with Jim Henson’s Creature Shop.
Tickets for the ‘Kpop Demon Hunters’ Immersive Experience will range from $34 to $99, with sales available to Mastercard cardholders, followed by Netflix members and the general public in the following days. VIP packages offer exclusive access and benefits for those seeking a premium experience. This immersive experience is part of Netflix’s strategy to enhance fan engagement through attractions that celebrate its most popular content, rolling out throughout the year.
The Netflix Houses, which are designed to combine free attractions with premium experiences, opened their doors in late 2025 in Dallas and Philadelphia, and will soon expand to Las Vegas in 2027. Each location spans over 100,000 square feet, showcasing various interactive and themed offerings based on Netflix's library.
The development of this immersive experience follows the extraordinary success of ‘Kpop Demon Hunters’ as Netflix's most-watched film, achieving over 670 million views since its launch in June 2025. The film’s soundtrack has received acclaim, with “Golden” reaching the Billboard Hot 100's number one spot and winning prestigious awards, including an Oscar and a Grammy.
This immersive experience is significant not just for fan interaction but also as a response to the growing trend of blending digital narratives with live experiences. Marian Lee, Netflix's Chief Marketing Officer, emphasized the importance of immersing fans in their favorite stories, stating that this attraction aims to let fans not just watch but also engage with the Huntr/x world.
Netflix's latest venture into immersive experiences with ‘Kpop Demon Hunters’ marks a pivotal expansion in fan engagement strategies, allowing audiences a unique opportunity to step into familiar narratives. As more attractions based on popular titles emerge, this could pave the way for future projects that creatively blend media and physical experiences, enhancing interaction with fans while boosting engagement with Netflix's expansive portfolio.
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