In a recent interview, investor Peter Levin expresses his belief that Pokémon cards could serve as currency after an apocalypse.
In an insightful interview, Peter Levin, founder of venture firm Griffin Gaming Partners, emphasized the potential of Pokémon cards to become a form of currency in the event of an apocalypse. This declaration was made during a chat featured in The Hollywood Reporter on September 9, 2026, where Levin shared his extensive knowledge of the trading card market and its relationship with Hollywood.
Levin highlighted that the massive value appreciation of Pokémon cards—reportedly outpacing the S&P 500 by 3,000 percent—supports his assertion. He suggested that in a drastically altered world, these cards could serve as a means of trade, reflecting their status as both collectibles and investment assets.
Levin, who boasts a personal collection exceeding 500,000 trading cards, discussed the resurgence of interest in trading cards, particularly in the context of Hollywood collaborations. As the market for trading cards continues to expand, various franchises, including Magic: The Gathering and Disney's Lorcana, have tapped into this trend, creating collectibles that engage both fans and collectors.
Hollywood's involvement in the trading card realm has also increased, with significant partnerships announced. Recent examples include the collaboration between Disney and Topps, leveraging popular IPs for trading card products. Levin noted that Disney has been particularly proactive in this space, establishing trading cards not just for its classic characters but also for franchises like Marvel and Star Wars.
According to Levin, the trading card market is estimated at approximately $50 billion annually, with scope for further growth driven by media partnerships and increasing interest in nostalgia-driven collectibles. He explained that the duality of adult collectors—who often have disposable income and a longing for their childhood favorites—has been a significant driver for the market.
Recent events at Gamescom and other industry gatherings have showcased trading cards, drawing crowds eager to acquire themed cards, such as those from popular titles like Honor of Kings. These interactions highlight the vibrant community surrounding trading cards, attracting a diverse audience beyond traditional fans.
Levin pointed out that social media has revolutionized the way trading cards are perceived and valued. Celebrities, including influencers like Logan Paul, have brought mainstream attention to the hobby, further popularizing high-stakes card auctions and sales. Broadcasts of such events have attracted millions of viewers, emphasizing the significance of trading cards in modern culture.
This newfound visibility has led to a democratization of the collector experience, as enthusiasts of varying financial backgrounds can participate in this growing market. Levin remarked that affordable packs at retail locations allow collectors the chance to pull valuable cards, maintaining an inclusive atmosphere within the hobby.
The continued evolution of trading cards, particularly in relation to their perceived value and Hollywood partnerships, could lead to sustained interest and investment in the field. Levin's assertion that Pokémon cards may serve as a currency post-apocalypse reflects a significant cultural shift in how collectibles are viewed—not just as hobbies, but as viable investment assets. With companies like Disney and Hasbro heavily invested in trading cards, this segment of the entertainment business shows no signs of slowing down.
For further insights into this dynamic space, check out our coverage on trading cards as a legitimate asset class and how Disney’s trading card partnerships are shaping the industry.
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