Roku has officially launched 30 customizable bundles for its Premium Subscriptions, including services like AMC+ and Starz. This innovation marks the first time bundles can be accessed via Roku's channel store.
On September 17, 2026, Roku announced the addition of 30 new customizable bundles for its Premium Subscriptions, which include popular services such as AMC+, Fox One, and Starz. This significant development marks the first time Roku has made bundles available through its Premium Subscriptions platform, akin to a channel store, as detailed by Deadline.
Roku's latest offering expands the options available to subscribers, allowing them to select from a diverse range of service combinations. The customizable nature of these bundles aims to enhance user flexibility and convenience, catering to various viewing preferences while delivering savings of up to 30% compared to signing up for each service independently.
This strategic move comes at a time when bundling services is becoming increasingly prevalent across the streaming landscape. Roku is now part of a competitive environment where platforms like Amazon Prime Video have also introduced bundled subscriptions. With over 75 individual subscriptions currently available on Roku, the company’s subscription business continues to gain momentum, having registered its highest sign-ups in history earlier this year.
Earlier in 2026, Roku exceeded 100 million global households, a testament to its expanding reach in the streaming market. Additionally, the company is poised for significant changes, as it has agreed to a $22 billion acquisition by Fox Corp., expected to close in the first half of 2027. This context underscores Roku's commitment to enhancing its platform through strategic offerings, particularly as competition increases from both traditional pay-TV providers and other streaming services.
Randy Ahn, Roku's VP and General Manager of subscriptions, highlighted that the development of these bundles was informed by extensive testing over several months. Asked about the data-driven approach to creating bundle combinations, he noted that flexibility, choice, and value were paramount. Amy Leasca, EVP of partner growth at AMC Global Media, expressed that these bundles will help viewers find the programming they want with enhanced convenience and value.
While detailed revenue splits or data-sharing specifics have not been disclosed, Roku remains focused on maximizing the potential of these new bundles to suit consumer needs. Ahn mentioned that the company aims to deepen its understanding of how far bundles can expand in terms of service combinations.
This bundle launch offers an innovative solution to consumers looking for value amid a changing subscription landscape.
Roku's decision to introduce these bundles could reshape how viewers access streaming content, fostering a more versatile and budget-friendly approach to subscriptions. While full details regarding each bundle’s contents have not been disclosed, Roku appears committed to adapting to trends in the market. As more consumers seek streamlined choices in their viewing habits, these new bundles may significantly impact Roku's subscriber growth and the competitive dynamics of the industry.
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