Executives at the San Sebastián Creative Investors’ Conference discuss the U.S. film landscape and the rise of Brazilian cinema, showcasing optimism for future productions.
The 2026 San Sebastián Creative Investors’ Conference began on an optimistic note as industry executives gathered to explore pressing topics such as artificial intelligence (AI), creative risks, and the burgeoning Brazilian film production scene. This event marks the fifth iteration of the conference, held as part of the ongoing San Sebastián Film Festival in Spain. José Luis Rebordinos, the festival's long-serving head, who is preparing to step down after 17 years, highlighted the conference as a significant achievement during his tenure, as reported by Deadline.
While discussions about AI were somewhat limited, Vincent Maraval, CEO of Goodfellas, shared insights into the role of AI in film production. He mentioned that AI tools streamline processes within his company, improving organizational efficiency and creative output. Maraval cited the example of The Third Hand, a WW1 drama, indicating that AI can drastically reduce shooting time—making what typically requires ten days of filming achievable in just two. However, he addressed concerns regarding job losses in the industry, asserting the need for a balance where AI enhances rather than replaces creativity.
In a focused session titled The New U.S. Landscape, producers including Adele Romanski and Rob Williams discussed the current state of the U.S. industry post-pandemic. Romanski emphasized the importance of international co-productions as a way to expand creative avenues and connect U.S. equity with global funds. She pointed to a shift in attitudes toward debut and second-time directors, suggesting that prestigious festivals like Cannes are increasingly valued in securing theatrical support and financing for their films.
Among the noteworthy figures present was Rodrigo Teixeira, a prominent Brazilian producer, who pointed to a significant boom in Brazilian cinema, highlighted by films like I'm Still Here and The Secret Agent. Teixeira discussed how international success has boosted the confidence of Brazilian creators. He noted that while big names like Walter Salles and Kleber Mendonça Filho may not represent the entirety of Brazilian artistry, their achievements have uplifted the entire industry following a challenging governmental backdrop during the COVID-19 pandemic. Teixeira also revealed his ongoing collaboration with U.S. filmmaker James Gray, although specifics about their upcoming project remain undisclosed.
Romanski expressed frustration over the industry's current aversion to risk, explaining that many are leaning toward safer projects that often depend on established casts and intellectual properties. In discussing this challenge, she underscored the importance of continuing to champion new voices within the industry, advocating for innovative storytelling even in uncertain market conditions.
The initial discussions from the 2026 San Sebastián Creative Investors’ Conference signal significant developments for both U.S. and Brazilian cinema. As industry leaders explore the effects of AI and the importance of creative risks, there is a shared sense of optimism for the future, especially concerning diverse narratives emerging from Brazil. The emphasis on international collaborations and the acknowledgment of the changing U.S. landscape could reshape future projects and inspire a new generation of filmmakers. This year’s event showcases vital conversations around navigating technological advancements and fostering creativity in a rapidly evolving industry. The conference continues until September 23, promising further insights into the future of film production on a global scale.
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