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At the Lumière Summit, South Korea's President Lee Jae Myung announced a €500 million investment in the film industry, emphasizing AI's human-centric role and supporting independent cinema.

South Korean President Lee Jae Myung made a significant announcement during his opening address at the Lumière Summit. On September 8, 2026, he revealed a commitment of €500 million (approximately $581 million) for the film industry, aiming to enhance growth and creativity within the sector. This pledge matches an equivalent investment made by France, marking a bilateral effort to bolster the film industries in both countries.
In addition to the film investment, Lee emphasized the importance of artificial intelligence that prioritizes human creativity. He advocates for AI that supports rather than replaces creative endeavors in the arts. "We must build an era where artificial intelligence develops more responsibly and in a human-centric direction," Lee stated, echoing his previous declarations on the subject.
The joint funding initiative, dubbed the Lumière Partnership, aims to foster cooperation between South Korea and France. According to Variety, Lee described the partnership as a way to combine domestic investments to rejuvenate each nation's film industry while promoting co-productions. This strategy is seen as a pathway for local content to gain international exposure, showcasing unique stories on a global scale.
Lee also highlighted the historical significance of the summit year, marking crucial centenaries for landmark films like "Don Juan," known for synchronized sound, and "The Adventures of Prince Achmed," the oldest surviving feature-length animation. He noted Korea's commitment to supporting independent cinema as a crucial driver for sustainable industry growth.
"Independent cinema is, beyond any dispute, the future of the film industry and the engine of its sustainable growth," Lee said. He acknowledged that diverse experiments in independent filmmaking can lead to significant shifts in conventional cinematic storytelling. With this investment, South Korea aims to reinforce its position as a steadfast partner to independent filmmakers, which could earn it further recognition on the global stage.
Lee did not shy away from addressing the potential obstacles that artificial intelligence poses to the industry. He mentioned specific challenges such as declining employment, the cloning of actors' likenesses and voices, and unresolved copyright issues, emphasizing that these challenges need to be navigated carefully for AI to serve effectively in creative industries.
The announcement at the Lumière Summit represents a meaningful step for both South Korea and France in their shared commitment to enhancing the film landscape while responsibly integrating technology. The response from the international film community will likely gauge the impact of these investments, especially the push towards a more human-centric approach to AI in the creative realm.
As these initiatives unfold, the partnership's success could pave the way for more bilateral collaborations, thereby enriching the global film and visual media industry.
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