YouTube Canada has confirmed a new run of Kareem Rahma’s popular interview show ‘SubwayTakes’ to premiere in Toronto, part of a broader slate of creator content.
YouTube Canada announced a significant development during its annual marketing showcase held in Toronto: Kareem Rahma’s popular interview series, ‘SubwayTakes,’ will be getting a Toronto iteration. This announcement comes from Variety, detailing that the show aims to bring Rahma’s unique brand of unscripted interviews to the iconic Toronto Transit Commission (TTC) subway system, set to premiere in 2027.
Kareem Rahma is known for creating dynamic content that resonates with audiences, especially through ‘SubwayTakes,’ where he conducts long-form interviews in unconventional settings. Each episode in the Toronto version will feature "iconic Canadian guests," capturing the authentic atmosphere of Canada's most recognizable subway car. Rahma, who hosted the YouTube Features event where this announcement was made, has a reputation for engaging discussions that foster genuine connection.
The announcement of ‘SubwayTakes Toronto’ is part of a broader initiative by YouTube Canada to invest in Canadian creator content. Alongside Rahma's show, this new slate includes a variety of programming aimed at highlighting different facets of Canadian culture. Other notable projects include a video podcast by Olympic gold medalist Tessa Virtue, a food show featuring chef Susur Lee and his son Jet Bent-Lee, and a new reality series with comedian Jeenie Weenie.
Nicole Bell, head of YouTube Canada, emphasized the platform's commitment to elevating local creators. She stated, "YouTube creators are making the must-see programming that is shaping culture and redefining entertainment."
‘SubwayTakes’ has garnered a following due to its fresh format where celebrity encounters happen in bustling, everyday environments. This new Toronto edition aims to replicate that energetic vibe within the context of the city’s transit system. This approach could enhance viewer engagement by immersing the audience directly in the show's environment, adding an exciting dimension to the interview experience.
The expanded creator programming reflects YouTube Canada's strategy of showcasing talent from the region while catering to local audiences who crave diverse storytelling that resonates with their everyday experiences.
YouTube Canada’s move to feature Kareem Rahma’s ‘SubwayTakes’ in Toronto indicates a shift towards localized content, aiming to connect more authentically with Canadian viewers. As this show and the other new projects begin to take shape, there is an opportunity for creators to push the boundaries of community-focused narrative, engaging audiences in ways that traditional media may not. Viewers can expect to see the results of this investment in the near future, with more details likely to emerge as we approach the 2027 premiere of the subway edition.
For additional context on YouTube’s overall content strategy, previous announcements include shows from creators like Alex Cooper and Trevor Noah, further demonstrating a commitment to enhancing its platform with diverse Canadian talent.
Read more about other upcoming creator-led shows in Canada from YouTube.
See the full details on Rahma's other programming plans, such as ‘Keep the Meter Running’ here.
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