The bilibili app has relaunched globally on Android, eliminating ID verification requirements for overseas users.
The Chinese streaming service bilibili has officially relaunched its global app on Android as of August 19, 2026. This new version of the app marks a significant change: it no longer requires identity verification for users posting content from overseas. Previously, users were mandated to verify their identities, a barrier that may have deterred potential contributors. The company has announced that an iOS version will be available soon.
According to Anime News Network, the new bilibili app features a mix of both Chinese and international content, aiming to broaden its appeal outside China. This move reflects bilibili's strategic efforts to enhance its global presence as the largest streaming platform for Japanese animation in China, surpassing TencentVideo and iQIYI.
The removal of ID verification could attract a more diverse array of content creators and viewers, enhancing engagement across various regions. By simplifying the posting process, bilibili is likely positioning itself as a more accessible platform for anime enthusiasts and casual viewers alike. The service combines advertising revenue with pay-per-view subscription models, making it an economically viable option for a wider audience.
As part of its design to compete internationally, bilibili has made past investments in anime productions and partnerships with companies like Aniplex, as noted with the project To Be Hero X, which premiered in April 2025. Such collaborations may further benefit from this expanded accessibility.
Founded in 2009, bilibili has undertaken significant steps to establish its foothold in the animation sector. In February 2021, the company expanded its portfolio by acquiring Shanghai-based Haoliners Cultures Media Co., Ltd., including its Japanese subsidiary Emon Animation Company. This acquisition aligns with bilibili’s goal to enhance its content library and production capabilities, providing more diverse content for its global user base.
Bilibili also entered into a partnership with Funimation in March 2019 to jointly acquire anime licenses, bridging the gap between the U.S. and Chinese markets. Furthermore, Sony Corporation made a significant investment of approximately $400 million for 4.98% of bilibili shares, hinting at ongoing collaborative projects targeting both the animation and mobile gaming sectors.
As the iOS version of the bilibili app is set to launch soon, it remains to be seen how this will impact user acquisition and content diversity in different regions. The relaxation of ID verification may pave the way for bilibili to grow its international audience and strengthen its position against competitors in the streaming landscape.
For more anime news, visit other recent articles on the To Be Hero X project or the latest updates on Crunchyroll.
Stay tuned for further updates regarding bilibili’s growth and any additional features that may be announced in the coming weeks.
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