Disney has announced a significant content and development agreement with Like Nastya, marking its first major deal with a children’s creator.
Disney has officially signed a groundbreaking content and development agreement with kids creator Like Nastya, as reported by Deadline on September 17, 2026. This partnership signifies Disney's first major collaboration with a children's content creator, enhancing its offerings for younger audiences.
The deal will lead to the production of an original animated preschool series for Disney Junior and Disney+, along with new live-action content aimed at children, tweens, teens, and families. Additionally, the agreement includes access to a curated collection of Like Nastya's existing content, known for its engaging storytelling and imaginative adventures. This partnership aims to strengthen Disney's reach in family entertainment by leveraging Like Nastya's established brand.
Anastasiia Radzinskaya, better known as Like Nastya, is a Russian-American YouTuber whose content spans children's songs, educational entertainment, unboxings, vlogs, and roleplay videos. Since her channel's launch in 2016, she has amassed over 450 million subscribers across multiple channels, making her one of the largest children's content creators on YouTube. Her success has transformed Like Nastya into a global family entertainment franchise, extending to music, live events, consumer products, and brand partnerships.
The partnership with Like Nastya not only adds to Disney's expanding portfolio of creator collaborations but also comes on the heels of several other significant deals. Recent agreements include partnerships with Dhar Mann Studios and a unique global content-sharing deal with TikTok. With Like Nastya's extensive audience, Disney has the opportunity to further engage families and children across various platforms, particularly through its streaming services like Disney+.
Anna Radzinskaia, Nastya’s mother and the founder of the Like Nastya brand, has expressed pride in the partnership, highlighting the opportunity to create special content for a new generation.
The collaboration is poised to enhance Disney’s position in the competitive kids’ content market, catering to a demographic increasingly engaging with diverse platforms and creators. As Disney continues to bolster its lineup of family-friendly programming, this cross-platform approach may offer significant benefits in content distribution and audience engagement. The initiative is expected to resonate well with families already familiar with Like Nastya's playful and engaging style.
While Disney has not announced specific timelines or project details regarding the animated series or live-action content, the agreement illustrates a focused strategy to create original programming that appeals to a younger audience. This is crucial for maintaining relevance in an evolving entertainment landscape that heavily features influencer-driven content.
As this deal progresses, we can expect to see more announcements regarding specific projects and timelines. With Disney’s robust distribution capabilities and Like Nastya’s established fanbase, this collaboration holds the potential to significantly impact the family entertainment industry. Further updates about project rollouts and additional developments from this partnership have yet to be disclosed.
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