MS NOW is enhancing its Saturday nights with Jon Lovett's ‘Lovett or Leave It’ beginning September 12.
MS NOW is expanding its weekend programming by adding Jon Lovett's political comedy show, ‘Lovett or Leave It,’ to its Saturday night lineup, which will start airing at 11 p.m. on September 12. The show follows a block of other established Crooked Media programs, marking a significant step in MS NOW’s strategy to draw in a younger audience with engaging political discourse.
This inclusion deepens MS NOW's collaboration with Crooked Media, an influential player in the political podcast landscape. Starting September 12, Lovett’s incisive humor combined with a rotating panel of guests from politics, journalism, and comedy will allow MS NOW to serve compelling content that resonates with a broader demographic, especially appealing to younger viewers accustomed to Crooked Media's digital offerings.
Produced by Crooked Media, ‘Lovett or Leave It’ features Jon Lovett, renowned for his role as a former Obama speechwriter and co-host of the hit podcast ‘Pod Save America.’ In this show, Lovett presents a humorous critique of contemporary political news, which maintains a lively and interactive format. Each episode features a diverse group of guests who contribute their unique perspectives on the week's headlines, providing both entertainment and insight that aligns perfectly with MS NOW's goal of integrating popular podcast content into mainstream television.
Earlier in 2026, MS NOW and Crooked Media solidified their partnership by introducing programs like ‘Pod Save the World’ and ‘What A Day’ into their lineup. The strategic addition of ‘Lovett or Leave It’ is a continuation of this collaboration, further enhancing their offering and making MS NOW a destination for content that reflects current societal values and encourages political engagement. This shift is particularly aimed at attracting younger demographics who seek relatable and entertaining political commentary in their media consumption.
MS NOW has reported promising viewer metrics since the launch of the Crooked Media block. Remarkably, half of the audience tuning in for these segments is new to the Saturday night lineup, with nearly two-thirds of these viewers under 55 years of age. This statistic highlights MS NOW’s effective approach to tapping into the preferences of digital consumers, demonstrating a successful strategy that aims to bridge the gap between digital content and linear television. By leveraging the established popularity of Crooked Media's programming, MS NOW can attract an audience that thrives on timely and engaging political discussions in a more traditional format.
The partnership between MS NOW and Crooked Media underscores a significant evolution in the media landscape, where traditional cable networks are increasingly adopting digital content formats to retain audience relevance. This collaboration reflects not only a change in programming strategies but also the shifting nature of political discourse that appeals to modern viewers. As networks like MS NOW adapt to changing audience preferences, we can expect a growing integration of podcasts and digital content into mainstream television formats, which may redefine how political content is consumed.
The addition of ‘Lovett or Leave It’ to MS NOW’s lineup marks a strategic initiative aimed at capturing the attention of younger viewers who value entertaining and informative political commentary. This move is indicative of MS NOW’s broader mission to reshape weekend programming by focusing on original content, aiming to enhance viewer engagement and satisfaction. Audience reactions in the coming weeks will be critical for assessing the success of this initiative and its impact on the network’s viewership trends.
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