Warner Music India has officially unveiled Season 2 of its folk music franchise ‘Maati’, featuring eight tracks across multiple languages.
Warner Music India has officially launched Season 2 of its celebrated folk music franchise, ‘Maati’, as reported by Variety. The new season debuted on September 3, 2026, opening with the Sufi qawwali titled “Jalwa-e-Jaanaan.” This season consists of eight tracks, showcasing a diverse linguistic palette across Koshur/Hindi, Tamil, Bhojpuri, Punjabi, Telugu, Haryanvi, Urdu, and Kannada.
The first track in this season, “Jalwa-e-Jaanaan,” features music composed by Anurag Saikia and powerful vocals from Jyoti Nooran, with lyrics penned by Shakeel Azmi. The song explores intricate themes central to Sufi belief, particularly the connection between the seeker and the divine. Saikia noted that the soundscape aims to honor the depth of Azmi's poetry while retaining the essence of Sufi music, blending tradition with contemporary musical elements for a fresh take on a timeless art form.
Season 2 of ‘Maati’ aims to bring together a blend of talented artists, including well-known names like Shubha Mudgal, Alif, Sanjith Hegde, and Kalpana Patowary, to present a culturally rich musical experience. Each track is tied to a geographical region that underscores its traditional significance, creating a visual presentation that resonates with the music and the culture it represents. This season not only widens the franchise's musical range but deepens its cultural exploration, making it significant for audiences interested in both contemporary and traditional folk practices.
Originally launched in October 2024, the first season of ‘Maati’ reached an impressive audience, garnering over 78 million digital views. With the introduction of Season 2, Warner Music India aims to expand this substantial footprint, further integrating various cultural aspects of Indian folk traditions into its musical storytelling. Jay Mehta, managing director of Warner Music India and SAARC, emphasized the importance of these folk traditions, stating they carry rich narratives deserving recognition. This perspective reflects Warner's ambition to promote this music to new audiences while also acknowledging the artists and communities behind it.
The ‘Maati’ franchise is poised to resonate with fans of folk music and those curious about the intricate tapestries of India's diverse musical heritage. The genre continues to attract global interest, enabling wider appreciation for its artistic composition and cultural significance.
The launch of Season 2 of ‘Maati’ signifies a continued commitment by Warner Music India to preserve and promote India’s musical legacy. It holds the promise of not only entertainment but also education regarding the cultural nuances of folk traditions. As audiences engage with the new season, it’s likely that the series will influence emerging artists and inspire future musical projects rooted in traditional forms. The success of this season may further determine Warner Music’s strategy in the folk genre, potentially leading to more such endeavors to celebrate India's rich musical heritage.
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Source: Variety
Published: September 3, 2026
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