At the 2026 Emmys, Zendaya's Prada gown secured her the top spot in the Red Carpet Power Rankings by The Hollywood Reporter.
The Hollywood Reporter has confirmed that Zendaya has once again dominated the Red Carpet Power Rankings for the 2026 Emmys, showcasing her unmatched influence and style. The analysis, conducted in collaboration with Launchmetrics, highlighted her in a stunning custom Prada gown that earned a Media Impact Value (MIV) of $6.7 million. This report was published on September 21, 2026, following the prestigious awards ceremony held at the Peacock Theater in Los Angeles.
According to The Hollywood Reporter's reporting, no other star or brand collaboration could surpass Zendaya's impact on the carpet. Her ensemble not only solidified her status as one of television's most prominent fashion icons but also contributed significantly to Prada’s success during the event, which placed them second in MIV at $7.7 million. The Power Rankings provide not just a snapshot of the fashion world but also an analysis of how high-profile celebrity appearances shape brand engagement.
The Red Carpet Power Rankings utilized Launchmetrics' proprietary MIV algorithm, which quantifies the monetary value of social media interactions and editorial mentions related to fashion brands. This year, despite the overall Emmy ratings dipping by roughly 10% with 6.8 million viewers, the engagement and influence statistics reflected vibrant conversations around fashion. Zendaya’s standout look, featuring lush crystal beading over pink tulle and complemented by exclusive Mikimoto jewelry, created a social media frenzy.
Beyond Zendaya, other notable fashion statements included Selena Gomez in a gold gown from Louis Vuitton, which earned her second place in the rankings with an MIV of $5.6 million. Nicole Kidman and Sarah Pidgeon also made the top five, dressed in Chanel, while Florence Pugh rounded it out in Vivienne Westwood. This highlights how women dominated the fashion discussions, collectively garnering $21.2 million, a significant increase from last year.
As the Emmys continue to be a major cultural event, The Hollywood Reporter's findings underscore the ongoing significance of fashion during awards shows, even amid fluctuating audience numbers. The analysis made it clear: the presence—or absence—of key stars can drive the entire fashion discourse at such events. The overwhelming influence of celebrities like Zendaya can significantly elevate a brand's visibility, shaping how future collaborations are approached as awards season progresses.
The results from the Emmys 2026 Red Carpet Power Rankings reveal not only Zendaya's continued reign in fashion but also the increasing importance of star power in brand influence. As celebrities increasingly partner with luxury brands, the measurable impact of these collaborations will likely guide future marketing strategies in the fashion industry. The momentum built through such high-profile appearances emphasizes the relationship between celebrity influence and consumer engagement, signaling to brands that investing in the right star can yield substantial returns.
The upcoming 2026 MTV Video Music Awards on September 27 will present yet another opportunity for stars to showcase their fashion sensibilities and further affect brand visibility, promising to keep the dialogue around celebrity influence on the red carpet alive.
For more insights on the Emmys and other entertainment news, check out our related stories on the recent emissions in the industry, including the impacts of major studio mergers here and the latest movie reviews here.
-> Source: The Hollywood Reporter
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