At Locarno Pro 2026, industry experts explored the interplay of power, people, and data in film decision-making.
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In simple terms, the central question posed at the Locarno Pro 2026 panel discussion is: How should power, people, and data be prioritized in the film industry? The panelists presented differing viewpoints that emphasized the complexities in decision-making within film distribution and production, revealing that conviction often outweighs algorithmic insights.
The session, moderated by AC Coppers, featured diverse opinions from Yasmine Talli of mk2 Films, Andrea Occhipinti from Lucky Red, and Doris Ruth Eikhof of Design Otherwise. Each expert articulated a unique perspective on how they perceive and utilize these three crucial elements in the evolving film landscape. Occhipinti accentuated the importance of instinct and emotional engagement over cold data, while Talli defined the interaction among the three concepts differently, suggesting that data can indeed serve to fortify people’s positions. Eikhof placed power at the forefront, arguing that understanding power dynamics is essential for creating narratives that resonate.
At the heart of the panel was a debate about whether the order of these pillars matters in practice. Eikhof proposed a model where understanding power structures precedes analyzing data and acknowledging people’s stories. She emphasized that understanding who controls the narrative shapes not only data but ultimately the culture that grows around it. This notion hinges on the belief that shifting power dynamics can unlock better creative opportunities and narratives in the industry.
In contrast, Occhipinti argued for a more human-centric approach. He believes that the instinct to understand people—how audiences will connect with a film—should come first. His approach speaks to a greater desire to include emotional and psychological considerations over algorithmic outcomes. He cited examples of successful films that might not have fit conventional success metrics but thrived due to deeper human resonance.
Talli shared a balanced view by evaluating how data can inform and reinforce the power dynamics shaping film narratives while emphasizing the necessity of human connection. Her insights reveal a middle ground that respects both the significance of people’s stories and the usefulness of data analytics in decision-making.
A significant topic discussed was the reliance on data and algorithms in film decision-making. Despite the rising prominence of data analytics, Occhipinti asserted that his firm does not use algorithms to select films. He explained that their decisions hinge on emotional responses and the unique qualities of a story. He recounted how films like Ida and Moonlight defied conventional metrics yet demonstrated the power of conviction when an emotional connection is established.
Talli echoed this sentiment, stating that mk2 Films also prioritizes emotional and human criteria, articulated through the guidance of experienced readers and film community feedback. She highlighted that the history of a director or the track record of a film can significantly enhance their evaluation of potential projects, demonstrating that narrative insights often deliver a richer context than data alone.
The fundamental question at the top of the panel—"Power, people, data: in which order?"—unveils a varied industry landscape in which experience and human intuition persist as vital elements, even amid rising technological influence.
Underlying the debate is the idea that cultural narratives shape how data is viewed and used in the film industry. Eikhof's emphasis on power structures highlights a connection between societal control and the stories films can tell. When film studios understand their role within the larger narrative of culture, they can tailor stories that resonate deeply with audiences.
The importance of films like Moonlight also serves as a reminder that traditional measurements may overlook potential stars. These films not only enrich cultural dialogue but also challenge the very metrics that determine what stories are told—and who tells them. The panel's consensus suggests that the interplay of these themes is not merely academic but resonates profoundly within the economic fabric of the film industry.
Each panelist shed light on how their organizations navigate the complex landscape created by these three pillars. As they dissected the influence of personal conviction versus algorithm-driven choices, it became clear that an inclusive, diverse approach tends to produce better outcomes, showcasing stories that may otherwise remain hidden.
Eikhof’s argument to start with power inflates the shared human narrative and artistic freedom. On the other hand, Occhipinti's emphasis on lived experiences underlines the idea that films need to connect on a personal level to be impactful. Talli’s view introduces pragmatism into the discussion, suggesting that while data is important, it should work alongside human instincts and insights.
The panel's discussions raised critical questions about future industry trends that could reshape filmmaking and distribution. As filmmakers navigate these interconnected domains, their answers may redefine the dynamics of storytelling in cinema.
The discourse among industry leaders at Locarno Pro 2026 signifies a shift towards a more nuanced understanding of how power, people, and data operate within the film industry. Rather than viewing these elements in isolation, the ongoing conversation suggests that a balanced approach could lead to more inclusive storytelling and successful cinematic ventures. As industry professionals grapple with how best to harness the interplay between these components, a renewed focus on authentic narrative and audience engagement stands to benefit the art of filmmaking dramatically.
For those who wish to delve deeper into similar themes in film, you may find our analysis of Vishal Bhardwaj's 'Rashomon'-Style Film on Tarun Tejpal Case insightful, as it explores complex narratives in a contemporary context. Additionally, Thomas Heise's Final Documentary 'Übergang' addresses themes of cultural importance that resonate in today's world, expanding this conversation beyond the framework provided at Locarno Pro.
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