MS NOW teams up with Crooked Media to air ‘Lovett Or Leave It’ on Saturdays starting September 12, targeting a younger audience ahead of midterm elections.
MS NOW has announced a significant update to its programming schedule, revealing that it will add Crooked Media’s political comedy show, Lovett Or Leave It, to its Saturday lineup beginning September 12. This information was first reported by Deadline on September 3, 2026. The series aims to capture audiences’ attention in the lead-up to the 2026 midterm elections, airing at 11 p.m. ET each Saturday, right after the existing show Crooked on the same network.
Hosted by Jon Lovett, a former speechwriter for President Obama and co-host of Pod Save America, Lovett Or Leave It blends political commentary with humor and in-depth discussions. The show launched in 2017 and is known for engaging live audiences in Hollywood and during national tours. It has premiered in sold-out venues across major cities, including San Francisco and Washington, D.C.
Since its inception, Lovett Or Leave It has garnered over 200 million listens and views across various platforms, including YouTube and podcast services. Some high-profile guests have joined Lovett on the show, including Jane Fonda, Al Franken, and John Stamos, enhancing its appeal.
The decision to feature Lovett Or Leave It on Saturdays is part of MS NOW’s broader effort to expand its partnership with Crooked Media. The network’s prior show, Crooked—which features curated segments from a variety of Crooked Media audio programs—has proven successful in attracting a new audience. Notably, around half of Crooked’s viewers on Saturday nights are new to MS NOW, with nearly two-thirds of viewers under 55 also representing fresh eyes for the network.
This strategic move aims not only to draw in a younger demographic but also to engage viewers who may not be as politically active outside of election cycles.
With the midterm elections approaching, the timing of Lovett Or Leave It’s Saturday debut is crucial. The limited series is positioned to serve a dual purpose: entertaining and informing viewers about the evolving political landscape. The unique mix of satire and serious conversations may encourage increased viewership and engagement among young voters, a critical demographic in upcoming elections.
By airing Lovett Or Leave It in a prime Saturday slot, MS NOW seeks to bolster its weekend programming while cultivating a more informed electorate as election day nears.
With Lovett Or Leave It joining MS NOW’s weekend lineup, the network will enhance its foothold in political comedy while appealing to younger viewers through relevant and humorous discussions. As the midterms approach, this move comes at a time when audiences are keen to digest political content in more accessible formats. The show’s launch could lead to a notable increase in viewer engagement for both Crooked Media and MS NOW, setting the stage for a potentially electrifying election year.
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